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Best time to buy swimwear and when clearance is worth it

The best time to buy swimwear is often late summer clearance or early winter, not spring. Here is a simple rule and when buying early still makes sense.

Mathieu Roux2 min read

Verdict: Wait for late summer clearance unless a trip is soon. Prices drop when the season ends.

When is the best time to buy swimwear? In most years, late summer to early fall has the best prices. Stores clear stock to make space for fall items. A second window can come in winter, when stores clear leftovers before spring.

The reason is the season. Swimwear is bought once the weather turns. When it cools, stores do not want to hold it.

What is the rule?

Buy at clearance only if you will wear it next year in the same size. For adults, that is often fine. For kids, sizes change fast, so skip clearance unless you size up.

Check fit and fabric before the sale ends. Try it on, sit down and move around. Check the return policy, since many stores treat swimwear as final sale for hygiene reasons.

What is the exception?

Buy now if you have a trip or a pool day planned. A needed suit is worth more than a small saving. Also buy now if your size sells out early in spring. A well-fitting suit beats a cheap one that does not fit.

For other items with the same pattern, see end of summer clearance: what to buy and what to skip. For more category timing, read the best time to buy 10 common things.

What should you check on fit?

Try it on, bend, sit and reach. Check the straps and the fabric. Chlorine and sun wear fabric down, so a suit may not last more than a few seasons. A well-made suit is worth a bit more. Look for fabric that dries fast and holds its shape. If you buy online, order two sizes and return one, if the store allows.

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